By pushing the “link tax” in the EU, publishers are shooting themselves in the foot because better options exist by working with Google to drive traffic (Frederic Filloux/Monday Note)

Frederic Filloux / Monday Note:
By pushing the “link tax” in the EU, publishers are shooting themselves in the foot because better options exist by working with Google to drive traffic  —  Within Google, some call into question the validity of helping the media industry.  By lobbying the EU on the “link tax”, publishers are waging a rearguard battle.